FOURTH AND BROADWAY

Los Angeles, CA, USA

ENERGIZING HISTORIC BROADWAY IN DOWNTOWN LOS ANGELES

Bringing back energy, activity and nightlife to the cities core is a shared goal of many developers. With this new property we are attempting to extend the entertainment district from Staples Center and L.A. Live over to the historic core and theater district. Many new projects have already begun to populate this area but a critical mass of core entertainment and live venues has yet to be reached. The Fourth and Broadway project was envisioned as a Hard Rock Hotel with an innovative programed podium and a provocative “first of its kind” Sky Theater for intimate performances and events.

Contemporary in design, simple lines, interesting textures and a striking lattice of abstract tree forms, Fourth and Broadway welcomes visitors into the podium marketplace and up to the garden deck with a stepped retail walkway that cuts into the facade, begging to be explored.